As a keen angler and a lover of all things outdoors, I always struggled to find something comfortable to wear. Most of the time I wore an oversized male shirt, tucked in a little or knotted to one side. This lack of suitable clothing is what generated the idea of the fishing dress, and lead to the formation of Northern Tide Apparel.
I first explored the concept of a ‘fishing dress’ in 2017. It was one of those ideas that pops into your head and ‘niggles’ at you until you start to do something about it. I began by sketching dress designs at the kitchen table, cutting up the current oversized shirts, then sewing templates at a small machine in my bedroom. When things started to become a little more ‘real’ I moved to work at a computer desk tucked away in the corner of my living room. Family, work commitments, a busy outdoor lifestyle (and the dreaded word confidence) meant the initial development of the dress took a little time to come to fruition. But in April 2021 the first Northern Tide Fishing Dress was officially launched!
Northern Tide’s mission is to challenge unrealistic body image standards and embrace all women. I strive to empower women to look and feel good whilst enjoying all forms of outdoor activities.
Thanks, Danielle xx